A League of Their Own
A League of Their Own
To create a comprehensive social campaign that knocked it out of the park with cross-generational audiences, our strategy paid tribute to the classic film while appealing to younger people unfamiliar with the original. In partnership with Amazon Prime Video, we developed social content strategy, motion graphics, video edits and design to present a fresh take on the nostalgic era, with empowering, uplifting and gritty stories of female characters finding their authentic selves.
A League of Their Own
A League of Their Own
To create a comprehensive social campaign that knocked it out of the park with cross-generational audiences, our strategy paid tribute to the classic film while appealing to younger people unfamiliar with the original. In partnership with Amazon Prime Video, we developed social content strategy, motion graphics, video edits and design to present a fresh take on the nostalgic era, with empowering, uplifting and gritty stories of female characters finding their authentic selves.
To create a comprehensive social campaign that knocked it out of the park with cross-generational audiences, our strategy paid tribute to the classic film while appealing to younger people unfamiliar with the original. In partnership with Amazon Prime Video, we developed social content strategy, motion graphics, video edits and design to present a fresh take on the nostalgic era, with empowering, uplifting and gritty stories of female characters finding their authentic selves.
From vintage-inspired AR filters and a motion graphic baseball card series, to video edits that poked fun at antiquated rules of etiquette, we both embraced the visual language of classic 1940s Americana and threw some curveballs to keep content fresh and modern for the social audience with the subversive, rebellious spirit of the series itself.
When the acclaimed show premiered, the campaign culminated with a video series spotlighting Maybelle Blair, the 95-year old original icon of the All-American Girls Professional Baseball League, who joined the cast for a raucous and fun-loving publicity tour. By honoring her legacy and all of the women who played on those groundbreaking teams, the campaign inspired fans across generations. From sharing fan art, to BTS videos to a Fooji sweepstakes activation featuring our custom-designed box, it was a celebration of women both on and off the field, as this passionate fandom made the community into a league of their own.
Casting Networks
Tudum
Webtoon
Learfield